Redesigning the Proximity Works website to drive clarity, credibility, and conversion

When you’re a company that helps others scale through design and technology, your own website has to do more than “look good.”

Designing for AI agents: How to stay visible in the next era of the internet

ChatGPT’s latest Agent Mode marks a major shift. Instead of just chatting, AI can now think and act. It runs multi step tasks using its own virtual environment. It can browse, write code, fill forms, create slides, analyze data, and more while you stay in control. Other AI platforms are moving in the same direction. We are shifting from an internet of websites to an internet of agents. This is where autonomous AI handles tasks on behalf of users across the web. This is not just a technical upgrade. It is a new phase of how people and software interact online.

What Netflix, ESPN, and TikTok get right about AI

The best in sports, media, and entertainment are doing something different Most brands lose their audience in the first five seconds. Not because their content is bad, but because it’s not built to adapt. To get real traction, you need a system that learns from behavior and fine-tunes what each person sees, when they see it. The key is to optimize for response patterns early, before scale makes mistakes harder to fix. This post breaks down how the top players in sports, media, and entertainment do just that, and how you can apply the same approach.

How AI in VAR has changed football forever

If you’ve ever sat on the edge of your seat watching your team battle for glory, only to have the celebration halted by the dreaded VAR check, you know football isn’t just a game of skill, it’s a game of inches and interpretations. In those tense moments, the officials no longer stand alone. Artificial intelligence is now a silent partner in the most consequential decisions of the world’s most beloved sport. But has this partnership brought clarity, or simply another layer of controversy?

Not just smarter enemies: How AI is quietly reshaping the entire gaming industry 🎮

In 1997, a chess-playing AI named Deep Blue beat Garry Kasparov. The world gasped. Fast forward to today: AI doesn’t just play games, it helps make them. From the ethereal landscapes of No Man’s Sky to the unpredictable foes in Middle-earth: Shadow of Mordor, artificial intelligence has seeped into every corner of game development and gameplay. But here’s the twist, it’s not just about making things smarter. It’s about making things faster, deeper, and often, more human. Let’s unpack that.

The "not-so-secret" recipe: what's cooking with Third-Party cookies?

Imagine you're at a dinner party, and your host introduces you to their friend, who follows you all evening and takes notes on everything you do.

Architectural Unit Testing

Automate your project code maintenance and in-house policy adherence. Learn how to use Konsist library to write tests so that your project follows established architecture and declaration rules.

Music feat. Design — a look at the greatest album covers of all time

Creating space for the craft of design

Please don't show me your empathy maps.

My playbook for remote work

Have you ever thought to yourself, "If I can work from home, why can't I work from anywhere?" Well, you certainly can. I've logged into Slack from as many as 12 different cities in the last year. I've spent the last two months working in Kashmir and Ladakh, where the internet is always spotty and power outages are common.